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Wallet Wise Program

Target Markets

Cities Targeted by the Program

In order for affiliates to receive charitable contributions from Ally for Wallet Wise sessions conducted, the nonprofit organization affiliate must teach the Wallet Wise program to low-and moderate-income people in one of the cities listed in the document linked here.

Wallet Wise Mandatory Train the Trainer Webinar

All individuals interested in facilitating a Wallet Wise session must complete the following steps in the order stated:

  1. Attend a Train the Trainer session hosted by Ally Financial.
    • May 31st, 2017 at 11:00 am ET
  2. Attend a LULAC Ethics training hosted by LULAC National.
    • Friday, June 16th, 2017 at 2:00 pm ET
  3. Pass the Wallet Wise Quiz with an 80% or higher.

Next Ethics Training Session: Friday, June 16th, 2017 at 2:00pm ET

To register, please complete the Ethics Training Form below:

What is Wallet Wise?

Ally Wallet Wise is a free financial education program created by Ally Financial that teaches consumers the basics of budgeting and credit, banking and investing, and financing a vehicle.

Perks of hosting a Wallet Wise session

Become a financial literacy navigator and help your community build a strong financial foundation so that they make better decision in the future.

Raise money for your council/organization, a $400 stipend is awarded for each session conducted.

How can your council/organization get involved?

Councils/Organizations will host and conduct a financial class on one of the four topics; credit, budgeting, banking and investing. The council/organization is provided the necessary training via a webinar and presentation materials. Each class must have at least 20 attendees in order for council/organization to receive $400 stipend.*


For more information on Wallet Wise contact Alexis Lasalle at PocketSmart@LULAC.org or (202) 833-6130.

*Funds for classes are on first come first serve basis. Only councils/organizations in pre-approved target cities are eligible for stipend.

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