About Pocket Smart

Understanding personal finance and having the discipline to manage a budget and save for the future are key factors toward achieving personal life goals. Building knowledge about personal finance – or financial literacy – enables people of all ages to manage their financial lives with confidence.

The Pocket Smart is a program designed to economically empower Latino consumers through the development strong financial management skills. The program provides knowledge, insights and tools on a wide range of topics including: budgeting, saving, credit, retirement and consumer protection. Through the program, LULAC hopes to give individuals a sound foundation on which to build and manage their financial future.

LULAC also recognizes that every year thousands of scam artists and illegitimate multi-level marketing companies defraud Latinos across the United States. Given the tremendous need to combat these practices targeting the Latino community, LULAC developed a consumer protection component to the Pocket Smart program. We hope to aid the Latino community to recognize fraud and make informed financial decisions.